Most Famous Seattle Thunderbirds SponsorsSeptember 04, 2019 - 12:41 PDT
Every sports club needs sponsors and commercial partners for many reasons. Of course, there is the need for extra cash to boost the funds that will hopefully help to attract the best players and to meet their wage demands.
It’s also about spreading the word and helping to build a fanbase too and whether we’re talking about lowly hockey teams or the best sides from the NHL, the needs are the same. In this article, we’ll take a look at some of Seattle Thunderbirds’ most famous sponsors, past and present.
Paying it Back
Being a commercial sponsor isn’t just about firing over some money and walking away. Help in the local community is a great way to build your brand and that’s exactly what T-Birds’ sponsors BECU have done.
For those who are not familiar with the name, BECU are a banking and financial services company who are firmly behind the Seattle franchise for the 2019/20 season. At the start of that campaign, the company devised a way to give some money back to a very deserving cause.
It was announced that for every save made by a Thunderbirds goalie, BECU would donate money to OARS - Outreach and Resource Services - which is a charity dedicated to help female veterans as they began to re-enter civilian life.
This approach has been used in the past and across the previous two seasons, BECU has donated over $10,000 to OARS.
BECU are a big name and should be instantly recognisable to fans of the T-Birds but they are not the only financial company to have signed up for commercial sponsorship. Back in 2009, it was announced that State Farm Insurance had signed a deal backing the franchise from the start of that campaign.
Like many deals of this kind, the exact financial terms were not disclosed but we knew at the time that it was a multi year arrangement. That would have been a lucrative contract as State Farm signed on to become the official Auto, Home and Life Insurance Company of the Seattle Thunderbirds.
At the same time, the T-Birds announced that they had signed an additional agreement with Industry Graphics who had become the club’s official sign company. Those are unusual titles but the deals would bring both direct and indirect benefits to the partners involved.
We could, for example, be certain that Industry Graphics would be responsible for any signage visible around the club’s ShoWare Center while State Farm may well have been used for insurances for both T-Birds’ staff and players.
The awareness produced by the commercial contract would hopefully encourage fans of the Thunderbirds to use the services of State Farm Insurance and Industry Graphics wherever possible. In return, the Seattle hockey franchise warmly accepts a cash sum so this really is a win-win situation for both sides.
A full list of current sponsors and commercial partners can be found at the Seattle Thunderbirds official website and there are some big names in there. Coca Cola and Coors are in there and you can be certain that their products will be seen in abundance on matchdays at the ShoWare Center.
Food and drink play a big part and another international brand is here in the shape of Papa John’s who are the official pizza partner of the franchise. If you’re hungry or thirsty and want to support one of the T-Birds’ sponsors, you should also look out for the Sweet Themes Bakery, Ivar’s Seafood Bars, Chick-fil-A and Smith Brothers Farms who are the official milk supplier of the Seattle Thunderbirds.
Another global company is represented through Sixt, the car rental firm who have a big presence in Canada and are well-known right across the world. Sixt are an example of what you can expect as a T-Birds fan as all supporters are eligible for a 15% discount on their rentals.
Elsewhere, it’s good to see that Industry Graphics are still involved as commercial sponsors of the club, even if we have had to say goodbye to State Farm Insurance at some stage.
The list of current commercial partners is a long and impressive one and it also includes soccer club Tacoma Stars. It’s a positive to note that local sports teams are supporting each other and the Stars are another welcome addition to the Thunderbirds’ roster.
Otherwise, lots of local businesses are represented including two different dentists. Dental care is a key subject for hockey players and, if any work is needed, fans and supporters have a choice of providers.
It’s a healthy picture with all of the partners bringing in much needed funds to the Seattle Thunderbirds and hopefully, they are also receiving attention and added business in return for their ongoing and valuable support.